Today, JoWooD is an established brand for high-class games with a focus on the mass audience. While most of the impact is achieved in German-speaking territories, the International efforts are increased.

One of the key achievements in order to get more International importance was the aquisition of the Canadian publisher Dreamcatcher. The latest member of the JoWooD group has intense ties to the most important retailers in North America and is now JoWooDs arm in USA and Canada.

Further, JoWooD tries to push both the sectors console and online gaming within the products` range. This is another step from the sole PC-focused publisher to a big player in multiplattform producing. Future console and handheld projects are developed according to market sudies and analysis in order to focus the projects on the adequate systems according to their userbase.

JoWooD tries to achieve those goals with several strategic bullet points:

• Intensifiication of branding ad brand policy
• Further developement of marketing
• Improvement of the usage of developement ressources for games
• Enlargement of the game range
• Improvement of the decentralized organisation structure