Becoming a multiplattform publisher is one of the strategic goals for JoWooD in the year 2007. The entry into a market - considerably larger than the PC gaming market - should lead to an increasing market share according to the management of JoWooD. Of course it is very important to avoid fundamental risks when selecting the appropriate platforms. JoWooD puts emphasis on the second-mover advantage when focusing next-gen consoles (i.e. Nintendo's Wii, Microsoft'S Xbox360, or Sony's PS3) thereby avoiding significant risks as a first-mover. Project developements and budgets are getting more complex, demanding, and more expensive compared to the last generation (Xbox, PS2), the implementation of new features like HDTV or multimedia functions in console systems are furthermore altering  consumers' expectations. The trend towards extremely blockbuster-driven releases and remakes of old classics is here comparable to the filming industry.

Another important development is the increasing amount of casual gamers, since former core gamers are now in a new stage of their lifes, established in their jobs, having an own family, still want to play, but lack the time to play core games intensively... This developement is faced by JoWooD with the introduction of the new product line GS-Line, dominating the release schedule of 2007 with games on systems often used by those casual gamers (Nintendo DS, Wii, PS2, PC).

The great challenge apart from entering the console business is the increase of JoWooD's presence in the USA. With the aquistion of DreamCatcher, JoWooD finally managed to get access to the most important market for computer and console games reduced capital and ressource input, after several unsuccessful attempts in the past.