The developement sector is creating new game concepts which are implemented by developers. The average development span is about 24 months. JoWooD has outsourced all in-house developement capacities during the restructuring of the company in FY 2005. After the quality-approval of Quantic Lab, JoWooD's subsidiary for quality assurance, a game officially reaches "Gold Status", thus meaning ready for release.

In the distribution of computer games, two different deals are of great importance: Licence deals and "Finished Goods" deals.

Licensedeals are granting the distribution-right of a title for a given territory, JoWooD delivers the goldmaster and the responsibility for production, distribution and marketing is given to the distribution partner.

"Finished Goods" means, that JoWooD delivers the finished product (resulting in increased costs of manufacturing). In such deals, JoWooD has a far greater influence on the marketing of a title, even ensuring an efficient Point-of-Sale promotion several weeks after the release.  

 In the past year of 2006, most of the deals were license deals in order to minimize risks after the year of restructuring in FY 2005. Those deals were necessary to stabilize the company and adjust it to altered market conditions. In 2007, JoWooD places value on a good blend containing both license and "Finished Goods" deals in order to keep risks low, while pushing the bottom-line turnovers and the marketing of new titles.

With the aquisition of the Canadian publisher DreamCatcher, the world's largest market for computer and console games (finally) has been made available for JoWooD. Dreamcatcher, as part of the JoWooD group, has excellent ties to the networks of North Americas retailers.

More Information on the upcoming releases can be found here .