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[IR-News]: JoWooD finalises brand relaunch |
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Liezen, Austria, 1st of March 2007: JoWooD Productions presents today the re-launch of the game label JoWooD in addition to the introduction of its new corporate brand “JoWooD Group”. The enlargement of the company’s structure, and the prospering range of product lines and brands have led to the necessity of a new, external appearance.
The new corporate brand „JoWooD Group“ (http://corporate.jowood.com ) is now representing all brands belonging to the JoWooD Productions Software AG:
The JoWooD Group consists of following labels:
- JoWooD – the premium label of the group ensures top-notch titles of known brands as well as new developments with high success potential
- GS-Line – assures quality at fair prices, fun and fast motivation ingame as well as moderate system requirements and easy handling.
- DreamCatcher – a publisher and distributor of interactive entertainment software both for core and casual gamers, delivering great games at reasonable prices.
- The Adventure Company – providing best entertainment within the adventure genre which is currently experiencing a great comeback.
- SilverLine Software – Budget line of DreamCatcher for the US market – good products, low price.
„With the re-launch of our web appearance, we are able to show the structure of the JoWooD Productions Software AG clear and transparent. All of our target groups, gamers, investors and shareholders get their own information platform. The logo re-launch is the visualization and external communication of our brand reorientation“, explains Johannes Natterer, Senior Marketing Manager JoWooD Productions.
The brand relaunch is also visible in the rearranged web site structure of the JoWooD Productions Software AG: With a dedicated corporate site catered to investors and business partners, and game sites of JoWooD, GS-Line , DreamCatcher Interactive, The Adventure Company, and SilverLine all factions are served.
About JoWooD Productions Software AG
JoWooD Productions Software AG (ATXPrime: JWD) is listed in the Prime Market segment of the Vienna stock exchange. JoWooD is a leading publisher of computer- and videogames, releasing international acclaimed, high-qualitiy titles for all existing and future gaming systems. The JoWooD games are distributed worldwide by an efficient net of distribution partners. For more information, visit
http://corporate.jowood.com
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